JUICE speaks to both ends of the demand and supply of cassettes to uncover why the supposedly archaic physical medium – whose sound quality isn’t even up to par with digital formats – is still viable in this day and age of online streaming and illegal downloading of music.
How JUICE discovered Express Audio Industry — the last cassette factory in Malaysia — is how many other people have found the company; through word of mouth. Having had the opportunity to interview a number of local musicians, if the conversation would veer into cassette releases, the name of the factory would come up and the fact of their terminal existence would be emphasised. Although we knew that cassettes are still a staple among the DIY, underground scene, we were nevertheless intrigued by the whole notion that cassettes are still relevant at all, so, we decided to investigate into the matter.
Express Audio Industry Sdn. Bhd. has had an illustrious business back in the ‘80s and the ‘90s when cassettes were enjoying the luxury of being the popular medium for people to enjoy music. The company had the exclusive deal with conglomerate record label Polygram to press all the releases of their expansive roster of local and international artistes, from Cantopop à la Alan Tam, to beloved heavy metal band Metallica, to popular ‘70s local rock band Alleycats. They were a key player in the cassette duplication industry, but as one can imagine, when CDs came along in the ’90s, followed by the personal CD-ROM burners that enabled easy quality and efficient duplication (read: piracy), the decline in sales for cassettes started to occur.




















